Journey analysis
Where visitors arrive, where they hesitate and where they leave.
Website Conversion Optimization
Get more contacts and sales from the visitors you already have, by removing what holds them back.
In short: Conversion Rate Optimization at Aime Deux Studio, a Montreal web agency: turn more visitors into inquiries without increasing traffic.
Why conversion rate optimization?
Having traffic is not enough: visitors still have to take action. Conversion rate optimization (CRO) looks at why they leave without contacting you and removes those obstacles.
We analyze the journey, the clarity of your message, the calls to action, the forms and the speed. Then we propose targeted improvements, which we measure, so every change is backed by data.
What we do.
Message clarity
Headlines, promises and proof reworked to be understood fast.
Calls to action
Placement, wording and visibility of contact buttons.
Forms
Fewer fields, more clarity, better trust.
Speed and mobile
Fast loading and comfortable reading on phones.
Measurement and tests
Tracking inquiries and comparing before and after.
The frictions that cost the most inquiries
A fuzzy message
The visitor does not understand what you offer.
A hidden contact
They do not know how to reach you.
A slow site
They leave before the page appears.
A lack of proof
Nothing reassures them about your seriousness.
We optimize the conversion of business websites in Montreal and Quebec.
Who is it for?
- Sites that get visits but few inquiries
- Businesses investing in advertising that want better returns
- Online stores with a frequently abandoned cart
Our process.
- 1
Baseline measurement
Current contact rate, journey and friction points.
- 2
Hypotheses
List of improvements ranked by impact and ease.
- 3
Implementation
Changes to design, copy and forms.
- 4
Comparison
Measuring results and new leads to explore.
Technologies: Google Analytics, heatmaps and session recording tools, with respect for privacy.
Frequently asked questions.
What gain can I expect?
It varies widely with the starting point. We measure before and after to confirm the real effect, without promising a specific percentage.
Do we need to rebuild the site?
Not necessarily. Often a few targeted changes are enough.
How many visitors do we need?
Statistically sound tests need minimum traffic. Otherwise we rely on qualitative analysis and best practices.
How is it different from SEO?
SEO brings visitors. Conversion turns those visitors into inquiries.
Let’s talk about your project
Describe your need: we reply with a clear quote.